Commercial
Papyrus Jewelry
If you’ve ever held a Papyrus greeting card, you know it’s full of thoughtful details, unique materials, shimmering accents, and dimensional shapes that draw you in. It’s with the same spirit of artistry and attention to detail that we debut Papyrus by REEDS—a new line of jewelry that's stylish, stunning, and one-of-a-kind.
Brand Launch, Commercial
Introducing papyrus Jewelry
Papyrus has long been known for their beautiful greeting cards. In 2023 they wanted to expand into jewelry, and partnered with REEDS Jewelers to launch their brand.
They wanted a video to run as a commercial as well as featured on the landing page for Papyrus by REEDS. Wallaby got to work bringing their concept of seeing different couples gifting and wearing the new jewelry, with a visual focus on tying the colorful jewelry to the cards everyone knows and loves.
FRAMES
